Unity and ironSource’s complementary data and product capabilities will give creators access to better funding for user acquisition (UA) and monetization to successfully scale their games and accelerate their economic performance. It also reinforces our strong conviction in the long-term strength and growth of the in-game advertising business. By joining forces with ironSource, the right opportunity presented itself for Unity to go bold and further our mission to be the economic engine/driver for our creators' success so creators can continue their craft of making games. Although advertising is facing some temporary challenges right now due to macroeconomic factors, this is a business that has proven itself resilient despite the many ups and downs of economic cycles and regulatory changes. Advertising has long been and we believe will continue to be the economic engine for mobile games, driving players into their games and driving revenue at scale. An important tool for this is Unity Ads - our monetization solution for mobile games that enables game developers to monetize their entire player base. Operate’s mission is to enable the success of our creators to deliver the best player experiences and build robust businesses. We believe that ironSource’s enhancements for Unity’s Operate Solutions will instantaneously yield immediate benefit to creators. For our community, it will drive tighter integration between Operate and Create solutions and deliver the best potential combination of value to creators, publishers, and advertisers - in games and beyond. The combination of both companies will accelerate Unity’s growth as a software company powering the creator economy end-to-end. ironSource’s suite of tools and solutions provides the majority of the world’s top games and many of the leading non-gaming apps with the monetization, marketing, analytics, and discovery capabilities they need to build and run scalable app-based businesses. If you don’t know ironSource, they bring a proven record of helping creators focus on what creators do best – bringing great apps and user experiences to life – while enabling business expansion in the app economy. As we move closer to this vision today, we couldn’t be more excited about bringing ironSource into the Unity family. Our vision is to provide creators with a powerful, flexible engine that they can realize their visions through - quickly and beautifully - while introducing the tools that help them learn and better understand their audiences, helping them to more quickly iterate and improve to build a robust and scalable business from. From the general availability of Unity Gaming Services to our recent acquisitions of Parsec, SyncSketch, Wētā Digital, and Ziva Dynamics, to the work we continue to deliver in the core Unity tools and in Operate, we are focused on delivering outsized value for creators. And we see that these trends are extending beyond gaming.Īs a result, we have focused on fine-tuning our platform of tools, solutions, and services that deliver and accelerate value to creators - regardless of what engine they choose to build on. Players want connection - they want to play with each other, and be social. Over the past year, we’ve been making sure we have the right tools and focus that are delivering the most value to our user community, particularly as the industry evolves. We continue to believe that the world is a better place with more creators in it. Unity announced today that it has entered into an agreement to merge with ironSource, harnessing the company's tools, platform, technology, and talent to form an end-to-end platform that enables creators to more easily create, publish, run, monetize, and grow live games and RT3D content seamlessly.
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